Apple CEO Tim Cook speaks during Apple’s Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.
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Apple’s next-generation iPhone 15 is slated for sales launch around Sept. 22, Bloomberg reported Monday.
When the company unveils a new iPhone model, the hype-filled events are typically watched simultaneously by millions of viewers online. Analysts focus on next-generation product launches as a way to gauge consumer spending; consumers themselves usually have a raft of new features to look forward to.
The sale date will be preceded by an Apple event the week prior, either on Sept. 12 or 13, Bloomberg reported.
In the company’s fiscal third-quarter earnings, it reported that iPhone sales fell 2% to $39.67 billion.
 “The smartphone industry is tough in the U.S. right now,” CEO Tim Cook told CNBC’s Steve Kovach last week.
The current-generation iPhone 14 was hit hard by Covid-related production issues at Foxconn plants in China, which stifled 2022 holiday sales. Apple is reportedly working to diversify its supply chain throughout Southeast Asia.
Apple did not immediately respond to a request for comment.
