BE WTR accelerates global expansion, to launch flavour-enhancing ‘activated water’
Recognising water as both a fundamental need and pleasurable beverage, BE WTR aims to unlock the potential of tap water while reducing the environmental impact of single-use plastic-bottled water and long-distance transportation. Its Swiss-patented advanced filtration technology removes impurities, microparticles, organic substances, and chlorine in tap water. The filtered still or sparkling water is then
Almarai partners Google Cloud to boost operational efficiency, speed up innovation and elevate customer experience
As part of its efforts to lead the digitalisation of the food and beverage sector in Saudi Arabia, Almarai is investing in new technologies and strategic partnerships with technology giants. With the growing Middle Eastern populations and evolving consumer demands, the company recognises the need to adopt digital technologies, including artificial intelligence (AI), to optimise
Middle East alt protein sector set for ‘rapid growth’ fuelled by consumer demand
According to Ayca Yumlu Karaozan, Regional Product Manager – Culinary & Alternative Proteins SAMEA at Givaudan, the combined momentum of consumer demand and technological innovation is likely to transform the alternative protein sector into a mainstream category across the region. Plant-based diets are increasingly popular in the Middle East, particularly in the UAE, whose consumption
Middle East Focus: Gautam, Vlinder Chocolate, Haldin, Linafsi
Gautam eyes top rice importer spot in Middle East, anticipates Saudi to be biggest growth driver Gautam General Trading (GGT) aims to build on its success in the UAE and Oman to expand in Saudi Arabia, which it believes will be a key market to drive growth and help it claim top spot among rice
